Britannia Industries - Dominance in fast growing biscuits category to continue - IIFL

Britannia Industries - Dominance in fast growing biscuits category to continue - IIFL


With a strong brand portfolio like - Tiger, 50:50, MarieGold, Good Day, Milk Bikis, Treat and NutriChoice, Britannia dominates the fast growing biscuits category with 30%+ market share. The company leads the health biscuits (4x that of next competitor) and premium cream biscuits (1x) segment as well. The non biscuit businesses - bread, rusk, cake, dairy and international are generating ~Rs. 1.5bn revenues annually, while the Dairy business has touched sales of ~Rs. 4bn and is contributing to the bottom line. The management expects the biscuits category to continue to grow at ~15%, given India's low per capita biscuits consumption of ~2kgs compared to other countries (4.5kg in Sri Lanka). We believe the long-term premiumisation story is intact and expect Britannia to witness ~16% PAT CAGR over FY12-15.