INTERNATIONAL NEWS

AB Mauri to celebrate 150th anniversary of its Fleischmanns Yeast brand

AB Mauri to celebrate 150th anniversary of its Fleischmann's Yeast brand 04.11.2019 By Brian Amick 53 AB Mauri North America, a leader in yeast and bakery ingredient products and solutions, will celebrate one its most iconic brands later this spring. During the Founders’ Day event in Fleischmanns, New York on Saturday, June 8, a variety of activities will commemorate the oldest baker's yeast company in the U.S., Fleischmann’s Yeast. The Founders’ Day event will feature activities celebrating a bygone era in American history, such as: A parade featuring firetrucks, area Boy Scout and Girl Scout troops, and local marching bands An 1890s-period baseball game featuring the Mountain Athletic Club Vintage Base Ball squad A baking competition judged by celebrated baker Dan Leader from Bread Alone Bakery in nearby Lake Katrine, New York, and author of the forthcoming book titled Living Bread Live musical acts and nostalgic games and activities for the entire family Local craft beer and barbecue vendors Display of Fleischmann's @ 150: Still The One – a book recently published for the 150th anniversary of Fleischmann's Yeast “There is no better place to celebrate the rich history of Fleischmann’s Yeast than in the location bearing its name,” says Rick Oleshak, vice president of marketing, AB Mauri North America. “Baking is a part of the fabric of American history, and we’re excited to honor the family who started one of the most iconic food brands with the residents and visitors of this quintessential Catskills community.” The Fleischmann’s brand was introduced in 1868 by Austrian brewer Charles Fleischmann and his brother Maximilian. Fleischmanns, New York was named after the Fleischmann family – longtime summer residents and benefactors of the area. At one time, the family had a 160-acre property consisting of multiple mansions and numerous outbuildings. Today, only one of the family’s original homes dating back to the 1880s remains. The 5,000-square-foot property – now known as Spillian – welcomes visitors from around the world. Spillian will host a reception and panel on Friday, June 7 from 6-8 p.m. where panelists will discuss the area's history, the Fleischmann family, and local connections to baseball. “The Village of Fleischmanns is in a beautiful part of New York and an area rich in history,” says Michelle Sidrane, chair of the event and a leadership member of Fleischmanns First. “If you've never been to this area or want to visit again, Founders’ Day will be the perfect opportunity to experience everything our wonderful community has to offer.”

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